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Laughter Accompanied Lifelong Mission Work of Norm Emery

April 23, 2015

Laughter Accompanied Lifelong Mission Work of Norm Emery

April 23, 2015
(April 22, 2015 - by Ralph Kurtenbach)  Ever ready with a smile, a story or a laugh, Rev. Norm Emery likely disarmed any preconceived notions about missionaries being dour, grim-faced and humorless people. A longtime missionary in Ecuador, his storytelling and humor were renowned among Ecuadorians and expatriates alike.

Growing Up in Quito

Slightly built and affectionately known as both Mono (monkey) and El Peladito (the bald one), Emery held his listeners spellbound. This was due to his reputation as a storyteller, built up during decades of life in Ecuador.

His grasp of Ecuador’s rich heritage, customs, and people groups was renowned, and he had the uncanny ability to imitate regional accents. It all lent authenticity to his accounts, and “most of them had a humorous twist,” according to Dan Shedd, executive director for the Latin America Region of Reach Beyond (formerly HCJB Global).

Often Emery drew from the daily experiences of his life and ministry. That life ended on Saturday, April 11, at Doylestown Hospital in Pennsylvania. His spiritual influence continues however, among family, friends and churches in Ecuador and the U.S. He was 77.

Norman L. Emery was born on Oct. 23, 1937, in Cuenca, Ecuador, to Ralph and Ruth (Schwab) Emery, missionaries with the Christian and Missionary Alliance (C&MA). To a younger sister who had trouble saying “Norm,” he was Mono, and the nickname stuck in his later years. In Ecuador, with strong regional distinctions between coast and highlands, Mono may sometimes refer to a person from the coastal area. The fact it means “monkey” didn’t seem to bother him at all.

Norm Emery married Kay Kieffer on July 1, 1960.He and his siblings spent their school years in the C&MA dormitory in Quito while attending Alliance Academy International (AAI). At age 13 he began working with Radio Station HCJB, later becoming a control room operator. “As a senior in high school,” he later recounted, “I dedicated my life for missionary service.” The year was 1956, the same year that five evangelical missionaries were speared to death as they attempted to reach out with Christ’s love to the Waorani people.

After graduating from high school that same year, Emery attended Nyack College in New York where he majored in missions. That’s where he met fellow missions student, Kay Kieffer, whom he married in 1960. She became his ministry co-worker and mother of their three sons, Tad, Nathan and Peter. The Emerys became members of Calvary Church in Souderton, Pa., in 1968.

Returning to Ecuador

The Emerys served as missionaries in Ecuador, first with C&MA (1962-1968) and later with Reach Beyond (1970-2002). During a missionary career spanning 38 years, Emery held various jobs, including administrator of the Vozandes hospitals in Quito and Shell and field director for Ecuador.

Emery produced Radio Station HCJB's program, "Music in the Night," from 1970 to 1972.He was “a team manager, committee member, car mechanic, diesel plant operator, pastor, translator, mentor and a great friend,” according to Doug and Darlene Peters, fellow students in Spanish language studies with Kay in San José, Costa Rica, in 1962. Already fluent in the language, Emery felt right at home.

“All his life he was careful to use what God had given him to minister to others,” added the Peterses, Reach Beyond retirees now living in Florida. “He had the characteristic of reaching people,” mentioned Luís Alcázar, an administrator in the IT department at Reach Beyond in Quito.

Emery didn’t mind being countercultural. “Everybody else wants to be served and not to serve, but that wasn’t Norman,” added Alcázar. “And that is why I wanted him involved in our home and asked him to perform our wedding.” Reach Beyond retiree Carmen Reinoso remembers Emery as “a great friend and servant to Ecuadorians, both within and beyond HCJB.”

Kay Emery recalls an incident while vacationing in a rustic cabin with no indoor plumbing at the beach resort town of Same in Ecuador. The family built a bonfire from the driftwood the evening of their arrival. “Next morning Norm decided to scoop some ashes from the bonfire and throw them down the outhouse,” she related. Emery had read somewhere that ashes would help neutralize the smell.

Norm & Kay Emery with sons Tad, Pete and Nate.His teenage sons, with no idea what he was up to, observed from some distance as their father entered the outhouse with a shovelful of ashes. What everyone knew afterwards—including a blackened Norm—was that among the ashes were some live embers. The outhouse door closed, there was a moment’s pause, then a muffled boom, a “woosh” sound and dark gray clouds of ash billowed out from under the outhouse roof. Emery staggered out a second later, his entire upper body and head black with ash, the only white being his bewildered and blinking eyes. The gases in the pit of the outhouse had ignited as the live embers dropped.

Cross-cultural Sensitivity

Emery helps with relief efforts following an earthquake in Ecuador.Shedd, after agreeing to assume Emery’s responsibilities of managing all things related to the mission’s Ecuadorian labor force, said of Emery’s mentoring, “He was there all along to offer great godly advice.” And of his many stories, Shedd added that they “were often employed to lighten up a tense situation.” He could even get things smoothed out at the scene of a car accident involving a missionary, and was the longtime claims adjuster for the Society for Mutual Aid in the Southern Hemisphere, known by its acronym, SMASH.

Both formally and informally, Emery mentored non-Latin Americans in cultural sensitivity. A request for a favor or information could be expressed in a genteel way, according to Harold Goerzen, the mission’s senior editor who spent a decade in Ecuador. “Si fuera tan amable held me in good stead during my years in Quito,” observed Goerzen. The phrase is akin to “If you would be so kind.” Emery “kept me from falling into cultural mishaps,” offered Reach Beyond International Ministries Vice President Curt Cole.

Emery’s mentoring and pastoring was not limited to the mission compound, for he also served in Quito churches. Coupled with passion to see people rightly related to God through Christ was a biblically literate and stout-hearted defense of sound doctrine.

Emery presents a Bible to former Ecuadorian President Rodrigo Borja after he had recognized Radio Station HCJB with a plaque for excellence in serving the people of Ecuador.He told of once interpreting for a visiting speaker preaching in English at the El Inca church where he was on staff. Taking note partway through the visitor’s detour into divisive, erroneous doctrine, he bided his time but finally issued an ultimatum in English: get the sermon back on track or be subject to the interpreter dismissing the congregation and closing the service. Things went better after that.

“Norm always wore his Ecuadorian birth in his person. I know of no missionary who identified with the people as much as he did and he was beloved by the Ecuadorian staff like few others,” remembered another of the mission’s retirees, Tom Fulghum, now living in Arizona. “He lived his whole life in the service of others; he was the oil on troubled waters for many a situation.”

Retirement Years

During a period of time in the U.S., Emery served at Houghton College in New York and as an associate pastor at Calvary Church of Souderton. Then upon retiring, he interim pastored at Calvary Baptist Church in Reading, Pa., and later at Locust Valley Chapel in Coopersburg, Pa. He worked as an interpreter part-time at Language Services Associates of Willow Grove, Pa., and volunteered with the Anne Silverman Free Clinic at Doylestown Hospital. In the Souderton church, he enjoyed visiting people with the care services team.

Norm Emery: 1937-2015In May 2012 the Emerys fulfilled the wishes of their oldest son, Tad, who died in August 2011 after an extended illness, to have his ashes deposited in the Pacific Ocean. Friends Dave and Kay Landers, missionary retirees living in California, recalled that “we felt blessed to be present for this moment of reminder that when we die we are taken into the arms of Jesus.” Kay Landers, who told of the water-biodegradable urn containing his ashes used in a simple ceremony, said, “We felt thankful to be with parents and brother at the moment when Tad was gently dropped into the sea by a loving father.”

In addition to Tad, Emery was preceded in death by his parents and his sister, Esther Gaertner. He is survived by his wife, Kay, of New Britain, Pa.; two sons, Nate of Chalfont, Pa.; and Peter (Jen), serving as missionaries with Extreme Response in Quito, Ecuador; and two grandsons, Noah and Aidan, of Quito.

Two memorial services are being planned. The first will be at Radio Station HCJB’s Larson Conference Center in Quito from 4 to 6 p.m. Sunday, May 17. The second will be at Calvary Church in Souderton, Pa., at 11 a.m. Saturday, June 27. Memorial contributions may be made to Dunamis c/o Extreme Response or Reach Beyond.

Sources: Reach Beyond, Anders-Detweiler Funeral Home

Director of Church & Donor Partnerships

Position Summary: The Director of Church & Donor Partnerships strengthens Reach Beyond’s ministry by cultivating purposeful, trust-based relationships with churches, pastors, donors, and mission-minded individuals. Serving as a storyteller, encourager, and connector, this role invites the Body of Christ to join in God’s mission to reach those with little or no access to the Gospel.

Working closely with the Mobilization and Development teams, this person helps raise up new workers, strengthen church partnerships, and resource strategic ministry initiatives—always with a posture of discernment, prayer, and long-term stewardship.

Location: Colorado Springs or remote

Employment Type: Full time with employer-paid benefits, including medical coverage, retirement plan, and paid time off.


What This Role Does (Core Responsibilities)

1. Church Partnership Development

This role serves as a relational bridge between Reach Beyond, churches, and missionaries.

The Director:

  • Maintains strong relationships with existing partner churches and develops 2–4 new church partnerships annually
  • Shares the vision of Reach Beyond, helping churches understand and engage with the needs of the unreached
  • Equips churches with resources that support missionaries and foster long-term, healthy partnerships
  • Collaborates closely with missionaries as they engage their sending and supporting churches

2. Donor Ministry & Stewardship

This role views donor relationships as ministry and discipleship, not transactions.

The Director:

  • Manages relationships with approximately 12 key donor accounts
  • Walks alongside donors with discernment—guiding them through education, cultivation, solicitation, and appreciation
  • Communicates clearly about ministry priorities, impact opportunities, and project funding goals
  • Maintains accurate, timely records in the donor management system to ensure thoughtful follow-up and accountability

3. Representation & Engagement

This role serves as a public voice and relational presence for Reach Beyond.

The Director:

  • Represents Reach Beyond at 3–5 regional or national events annually, with intentional follow-up for every connection
  • Communicates the story of God’s work in Reach Beyond through stage presentations, small groups, and media opportunities
  • Participates fully in staff meetings, chapels, retreats, and organizational prayer rhythms

4. Reporting, Collaboration & Administration

This role balances relational ministry with faithful stewardship and teamwork.

The Director:

  • Provides quarterly written reports tracking progress toward mobilization and development goals
  • Works closely with the Mobilization and Development Directors to align efforts and communicate organizational priorities
  • Upholds organizational policies and maintains healthy, proactive communication across teams

You must be authorized to work in the United States.

We participate in the federal E-Verify program. See more information at:

https://reachbeyond.org/e-verify-right-to-work.pdf
https://reachbeyond.org/e-verify-participation.pdf


Why Join Reach Beyond? At Reach Beyond, we cultivate a culture rooted in relationship, collaboration, and dependence on God. Our mission is to see unreached people transformed in Christ through media, healthcare, and community development. As the Director of Church & Donor Partnerships, you’ll play a vital role in advancing God's mission and have the opportunity to grow personally and professionally while making a lasting global impact.

All applicants must be able to sign the Reach Beyond Statement of Faith.

Apply Now: Join us in fulfilling God’s calling to bring hope and transformation to the unreached. Complete the application here.  Contact [email protected] if you have questions.